Hi all, here is a little test for the community : please do it, it's just 20 sec long.
- Please close your eyes (after reading the 3 steps of course)
- Try to remember the last game description on the appStore you can. Maybe a game, or an app ?
- Write down what app it was and what was said in the description.
I'm doing this mainly to see what are the best practice for writing down game description and retain users attention ;)
I'm doing this mainly to see what are the best practice for writing down game description and retain users attention
Then I suggest to make your sample group more significant. I think the thought that gamedevs look for other things in descriptions than standard customers is not too far fetched. Also whether I can remember the description text or not is pretty irrelevant if I didn't buy the game and never will, don't you think?
@Martin > yes you're rigth on the first point. The population here is really not representative of the "basic" customers. What I'm doing here is just a test, I don't have the time to do a real marketing study, it is just "for fun". As for the second point, I think if customers remembered a game, it is a first won battle. Even if the war is not.
I don't remember the app and for the most apps I don't read the description. I only read the description for paid ones or when the app needs much memory.
@ayt SO you base your instinct on name+icon only ?
Never read any iOS game description but my own games.
The only game descriptions I read are games with story line, such as Final Fantasy, Tekken, DOA, Starcraft, Warcraft, LineAge etc.
icon 10%, screenshots 90%, if those look decent and there is a youtube vid I may watch that too.
A lot of times yes. The first thing anyone sees is the Icon for sure, then next to it or under it is the name. if after that, they decide to click on it, the next main thing they'll see is the first few lines of the description. Since you don't have to scroll any further to click on the 'buy' button, the might not worry about the rest of the description, or just skip it quickly to look at screenshots (which are pretty important, and why i think lots of developers started putting big descriptive words in the screenshots).
Other than that, they would probably click on the app if it has 4 or 5 stars already but I guess your talking about a brand new app without a rating.
I'll glance over the description text but screenshots and then the first 10 or so user reviews is what makes my decision.
I buy games which will be mostly top 100
So while browsing top 100 in iTunes first thing i notice is icon , next is screenshots then ratings and reviews :)
REally good tips to write down your game description : http://fbindie.posterous.com/describe-your-game-better-hook-more-players-m
Thought it might help ;)
I would say that most people don't read the description. They go by the icon and cover art (screen shots).
But this is a good article on the topic.
Edit: I should also state that if your app/game is a niche app/game your description is much more important. People searching for a particular type of game will want to be convinced this is what they are looking for.
I don't read the description. App store games are all less than £8:00 so its preety much beer money anyway. I usually buy games that have been recommended elsewhere or games that have also been purchased by people who bought the same games as me.
The appstore descriptions are 90% bs and the customer reviews and ratings are 100% bs.
@tone thanks for the link, very inspirational!
As somebody else mentioned: 10% icon, 90% screenshots. Anyway I would point some items that tell me that an app or game is usually not worthy:
Strange magazines names, unknown blog references, #1 in App store Spain, Portugal, Finland, etc.
Since no one want to read app description, do you think top 1 in US catch someone eyes ? Writing top 1 but the game sucks, you got more bad reviews.